Since its founding in 1995, Counter Culture Coffee has represented a new way of bringing coffee to market: sourcing the greatest handcrafted coffees in the world directly from the farmers themselves, celebrating the farms and cultures that create those coffees, and roasting skillfully to bring out their delicious, unique flavors. They celebrate these great coffees as the fresh, seasonal fruits they are, and only sell coffee at the peak of flavor and freshness. Their seasonal selection of single-origin coffees, microlots, and handcrafted blends provide our customers with a quintessential coffee experiences and the best expressions of coffee’s diverse traditions and origins.
Counter Culture also engages in quality development at every stage of the coffee chain—from initiatives at origin and brewing experimentation at home to honing the craft of roasting and improving the information on our packaging. They roast to order, and their coffee is roasted, bagged, and shipped on the same day. All this dedication to quality allows Counter Culture to trade in the real thing: intensely delicious coffees straight from the amazing farms on which they were grown.